Case Study — Live Platform
Valeria — Estética Integral
Bookings were running on WhatsApp and a paper notebook — real availability lived in someone's head. Now it lives in a database.
01 — The Problem
Every booking went through WhatsApp, and the source of truth for who was free when was a paper notebook at the front desk. That works until two clients get the same slot, or the one person who knows the real schedule is out sick.
02 — The Build
Built the booking engine on PHP and MySQL: a real service catalog with prices and durations, live slot availability, and an admin panel that runs as an installable PWA, so the schedule can be checked and managed from a phone home screen without opening a browser tab first.
03 — Getting Found
A booking platform is useless if no one finds it, so the site ships with proper BeautySalon structured data — geo-coordinates, opening hours, phone — plus canonical, Open Graph and Twitter Card tags, so the business shows up correctly whether someone searches for it or a link gets shared.
04 — Outcome
Live in production at valeria.bascunan.digital, handling real bookings against a real service catalog — no more double-booked chairs, no more schedule living in one person's head.
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